The new survey asked 1000 women which celebrity most influenced their choice of beauty products and Cheryl came out top of the list with an incredible 80% of the women surveyed admitting to buying the same beauty products used by their favourite celebrities in an attempt to pull off the same look.
It also seems that money is no object when it comes to recreating your favourite celeb’s red carpet make-up as a quarter of those surveyed admitted to spending up to £80 on an individual cosmetic item that a celebrity had either endorsed or admitted to using in their beauty regime. On top of this an additional 60 women actually admitted that they would spend as much as £200 on a single beauty product if they believed it would make them look like the celebrity who used it.
On average the total spent by women looking to capture that celeb beauty icon look was £312. This and the fact that most women (75%) said they would go straight out and buy a new beauty product that their beauty icon had posted about on Twitter or any other social media site must have the cosmetic company marketeers rubbing their hands with glee.
As well as those selling the beauty products there is also a strong market for beauty instructional products with a number of blogs and video sites that offer help to “look like …” having large followings. For instance one site offering instruction in how to get the Cheryl Cole look has already attracted around 3/4m hits and this figure is still rising.
The survey was conducted by online beauty products site Escentual.com whose editor said of today’s results:
Women have forever been eager to discover the secrets of their beauty icons, so when a popular celebrity recommends a product via social media or in an interview we always see a frenzy in demand on the website. It’s not surprising that Cheryl Cole was voted the nation’s top beauty icon, as well as always looking flawless, she’s never afraid to experiment when it comes to make-up.’
In 2nd place behind Cheryl Cole was former Coronation Street star Michelle Keagan. Although she comes in at a respectable 5th place there is some surprise that Kate Middleton, Duchess of Cambridge didn’t feature higher in the results. The highest placed non-UK beauty icon is Jennifer Aniston who was ranked in 6th position.
Here is the full Top 10 list of the UK’s Most Influential Beauty Icons for 2014
1. Cheryl Cole
2. Michelle Keegan
3. Kate Moss
4. Rosie Huntington-Whiteley
5. Duchess of Cambridge
6. Jennifer Aniston
8. Keira Knightley
9. Miranda Kerr
10. Audrey Hepburn