The ITV presenter is known for her stylish and sometimes daring style of dress and the appointment is sure to be good news for older women who want to dress with style and sex appeal and are not yet ready to settle for a boring selection of clothes in their wardrobe.
Lorraine is certainly a clever choice as she has a trusted reputation amongst the Uk public and as well as covering the usual celebrity based news items is also not afraid to cover much harder hitting topics. In addition to this she also has a much saucier and sexy side to her nature. She once famously had Hollywood actor Robert Downey Jr say to her on live tv that she had “fantastic tits.”
The new JD Williams AW14 range of clothing has Lorraine modelling and features some improvements suggested by Lorraine but we are told that the SS15 range will actually be designed by her as well. It seems that nearly every fashion range is looking for a celebrity endorsement and in the UK there are already a number that have attractive tv presenters fronting them with Holly Willoughby, Mylene Klass and Kelly Brook all getting involved. We wonder how long it will be before someone picks up on the early morning appeal of Susanna Reid?
We think this could be a very good area for all of these women to move into as the UK fashion market for women over the age of 50 is worth in excess of £2.5 billion per season.
Lorraine says that she has spoken to lots of older women who have struggled to find clothes that are flattering to an older figure. ‘Fashion is all about feeling comfortable in your own skin and all of the clothes that I’ve chosen make me feel great.’
The new range features items priced between £20 and £150 and is available to purchase now.
You can see from the photos below exactly what impressed Robert Downey Jr and also why the presenter may prove to be a very good choice for this new fashion line.