The 29-year old is a former Sports Illustrated cover girl (2009) and in 2012 she was voted as the sexiest woman in the world in the Maxim Hot 100.
The new campaign shows Bar wearing various sexy lingerie sets and in some of the photos she is seen posing with an unnamed man wearing business clothes and formal evening wear.
The new range goes under the title of “Let’s Play” and Bar looks very relaxed as she flirts alternately with the camera and the male model in the shoot.
The photos show a fun side to the sexy model and are in contrast to the reported mood of her former boyfriend Israeli businessman Adi Ezra. The couple’s recent split is said to have occurred after Adi was less than happy about how close Bar got to Rolling Stones frontman Sir Mick Jagger when they attended a special Stones after-concert party in Tel Aviv last month.
Jagger and Rafeali had met before and she is clearly a fan of the singer having posted a picture of them together on her Instagram account with the caption: ‘Thank you @mickjagger for amazing few days in Israel. Thank you for showing us all how to rock it like a legend. Thank you for being so generous with your energy, time, music. To say you’re inspirational would be the understatement of the century.’
A source close to Jagger commented recently that ‘to Jagger, having sex is like taking a beer out of the fridge.’ Many of his friends are pleased that he is getting back to his old ways after the tragedy of his long-term girlfriend’s death a few months ago. The death happened when the Stone were on tour and forced the cancellation of their Australian concerts.
Even though there appears to be no romance between Bar and Jagger the model attracts so much male attention that perhaps it is just as well she is no longer with Ezra as it would be hard to imagine that she will ever walk into a room and not get loads of attention.
With the title of Let’s Play for the collection there is a them of dating for the lingerie range and Passionata have launched the results of a survey into UK dating to coincide with the new Let’s Play range.
The survey reveals around half of women admit to playing games when it comes to dating, and just over a third of men do the same. Most popular with women is always waiting for the man to contact them.Apparently only 6% of men hang on for the lady to make first contact.
For men the ‘3 day rule’ is the most popular dating rule, with just over half of men who admitted to playing games saying they play by this rule. Only 26% of women follow the same guideline.