In a move that will either excite PR firms or put them in fear of imminent redundancy the new work had no PR build up to its release and took everyone completely by surprise although that didn’t stop it selling a huge number of copies in the first few hours it went on sale.
Beyoncé described the new self-titled project as a visual album (hence the 17 videos) and an unguarded musical statement. The question everyone will be asking is how did she keep such a big project a secret when you see that as well as featuring collaborations with husband Jay-Z, the album also features Drake, Justin Timberlake, and from her Destiny’s Child days there is Michelle Williams and Kelly Rowland.
You can also add to the mix some hot models in the form of Joan Smalls, Chanel Iman and Jourdan Dunn who feature in the new videos released today. We are guessing with such a big supporting cast that there must have been some pretty well drafted non-disclosure agreements knocking about.
Although the new album features a touching song entitled Blue that the singer performs with her young daughter Blue Ivy Carter in the main the album is a pretty hot and sexy affair. For instance on the video for Partition the singer plays the part of an exotic dancer whilst Jay-Z smokes a big cigar and the lyrics then feature a reference to Monica Lewinsky, she of the ‘Bill Clinton cigar/I did not have sexual relations with that woman’ fame.
One of the new album’s most punchy tracks is Drunk In Love and this features plenty of NSFW material with Jay-Z spending part of the track talking about how great his wife’s breasts are.
After what have been for her quite disappointing sales of her last album 4 Beyoncé is likely to be very encouraged by the early response to this surprise album with Billboard magazine quoting that industry sources reveal sales of 80k copies of Beyoncé in just 3 hours. Not too bad at $15.99 a shot for this iTunes only album.
As yet no details have been released about any possible cd version for high street retailers but as we didn’t even know this album even existed a few hours ago that is perhaps no great surprise.
It will be interesting to look back at this album in a few months time and see if any other artists are brave enough to leave all their promotion to the world of social media?
Check out some stills here from some of the new album’s videos.