The awards, which are sponsored by the Daily Mirror and ITV1, are to highlight some of Britain’s unsung heroes, ordinary people who have done extraordinary things. This year the awards were hosted by Carol Vorderman from ITV’s Loose Women.
The very curvy Miss Vorderman has been a regular at the Pride of Britain awards and this year she channeled a Hollywood glamour look as she wore a long gold evening gown by designer Caroline Castigliano.
There are many categories of award presented including Young Fundraiser of the Year, Outstanding Bravery, Local Hero and Teacher of the Year. As an example of some of the amazing stories to be heard tonight the 10-year old winner of the Young Fundraiser award raised an incredible £130k to provide food for children in Malawi from her school meal review blog.
The young Scottish schoolgirl got a huge amount of hits on her blog NeverSeconds after the local council banned the blog fearing negative publicity. This backfired spectacularly on the council after the story was picked up by national newspapers, online news sites and national tv and radio and they later reversed their ban on the school lunch review blog.
Unlike the badly informed Scottish council there were plenty of people at tonight’s awards who understand the importance of good publicity and they made sure they were well turned out for maximum media exposure.
The Apprentice star Luisa Zissman showed plenty of cleavage to the camera as she revealed the results of her recent impressive weight loss in a figure-hugging black lace dress.
Other stars on the red carpet tonight included singer Pixie Lott, who wore a fairy style dress with a see-through netting section over her legs.
Thee were plenty of tv presenters at tonight’s awards including most of ITV’s Loose Women, Kate Garraway, Ruth Langsford and Lorraine Kelly as well as Strictly’s Tess Daly.
Most people’s fashion hit of the evening was the X Factor judge and singer Nicole Scherzinger who looked stunning in a long strapless evening gown that showed off her enviable figure.
Her are some of tonight’s red carpet celebrities. You can see highlights of the awards in a special ITV1 show at 8pm tomorrow evening.