The new line of lingerie was officially shown today on the first day of the MODA Lingerie and Swimwear show being held at the NEC in Birmingham.
The new Fifty Shades lingerie collection has been developed by UK lingerie company BlueBella and as you might expect the collection features many references to characters and scenes from the books. The collection will feature lingerie with bows, a subtle reference to the bondage sections on the book and also has a range of knickers with Fifty Shades messaging on them. This last themed set will feature messages from the books such as “You are mine” and “Laters baby.”
As well as the expected range of women’s lingerie the new Fifty Shades range will also include some Christian Grey style boxer shorts for the men.
The new range is being released to capitalise on the expected media buzz that will surround the new Fifty Shades of Grey movie that is being released next year.
The initial gift collection range will be available for purchase in time for Christmas 2013 with the full range not being released until next summer to tie in with the movie release date.
The BlueBella range is one of the more affordable lingerie ranges and this new Fifty Shades lingerie collection is no exception with prices from between £12 and £40. The company uses a “social selling” network so if you are a woman in the UK you can probably expect a number of invites to Fifty Shades of Grey Lingerie Parties over the coming months!