Queen of Cleavage Holly Willoughby Launches New Fashion Line – the 32-year old who famously topped a poll of celebrities last March to win the title Best Celebrity Cleavage, has just launched a new range for online retailer very.co.uk.
Holly, who beat celebrities such as Scarlett Johansson, Beyonce and Marilyn Monroe in the Wonderbra poll, has released photos showing herself modelling several of the outfits in the new Spring/Summer 2013 range for Very.
The collection features a number of floral-themed dresses and as you would expect from somebody who is famed for their curves all of the outfits flatter those with plenty of womanly curves.
Holly said: “My collection is about sophisticated, wearable glamour. Every season I design the wardrobe I would love to have and because I am curvy I am always going to design to suit a curvy shape.
“Saying that, my collection is very good at creating curves, as well as showing them off, with lots of nipped-in waists.”
Linking in with the “real-shaped woman” theme Holly has also announced a search for ordinary women and not models to help her with a fashion show this April. She clearly feels that her fashion line is there to flatter the figures of ordinary women and not just look good on the normal “size zero” sized catwalk models.
Check out Holly modelling some of the new outfits in the photos below.