An article last week looked at the Duchess of Cambridge’s fashion choices over the last year and the L.K.Bennett line came out as a very clear winner. It turns out that Kate has worn L.K.Bennett outfits more times on her official engagements than any other label. The article in British Vogue also reveals that her favourite colour when choosing an outfit is blue (worn on almost a quarter of her official engagements) as well as letting us know the average cost of her outfits comes to £1427 and her drop earrings are worn with a drop of 33cm.
Rosamund has been chosen for the new campaign as she is described by L.K.Bennett as ‘captivating and they were also impressed by her ‘English charm.’ The Bond actress certainly looks every bit the cool English lady and is often seen floating about in light, white-coloured blouses and dresses.
The company must be absolutely delighted by their strong links with Kate Middleton and in the absence of being able to use her as their new cover girl have done well to sign up Rosamund. She was conveniently photographed for the new campaign at an address in Belgravia which overlooked Buckingham Palace Gardens. The photographs were shot by noted Peruvian fashion photographer Mariano Vivanco who has worked for many different fashion houses as well as most noted fashion magazines including near all the major versions of Vogue. His previous models have included Miranda Kerr, Emma Watson, Eva Herzigova and Dita Von Teese.
33-year old Rosamund seems sure to cement the good news for L.K.Bennett and she is also certain to bring more focus to the campaign as she is currently to be seen playing the role of a defence lawyer opposite Tom Cruise in the new Jack Reacher movie.
Unsurprisingly Rosamund has been singing the praises of the L.K.Bennett label saying
‘It gives you that ability to feel dressed and polished without feeling overdone, and I think that is the key to making you feel good and giving you confidence’.
‘It gives you freedom to play and that’s what makes clothes exciting and is perfect for the working woman’