We have been given some teaser trailers including one of the movie’s opening scenes. The Dictator opens with a short description of the early years of General Aladeen of the Republic of Wadiya. He is shown being born with a fully grown black beard.
He is said to have changed more than 300 words in the Wadiyan language to Aladeen. This includes the words for both positive and negative which causes widespread confusion throughout the country.
The trailer finishes by showing the General competing in his own version of the Olympics with the help of a gun to shoot anyone coming near him. Incidentally this section of the film is available now as an app for the Iphone by free download from the iTunes Store.
Baron Cohen is of course responsible for the earlier movies Borat and Brüno and apparently based his latest movie on the novel Zabibah and the King written by former Iraqi leader Saddam Hussein.
As well as Sacha Baron Cohen, The Dictator also stars Megan Fox in the role of a stuck-up hooker and Anna Faris and Ben Kingsley.
As is quite usual for Baron Cohen he indulged in some typically outrageous publicity for the new movie turning up at the Oscars earlier this year dressed as the General and spilling the contents of an urn he said contained the ashes of Kim Jong-il onto the red carpet in front of Ryan Seacrest. The General said that it was his late friend’s dream to be sprinkled over the red carpet and Halle Berry’s chest again.
The Dictator is set to be released in UK cinemas on 16 May.
The Rovio app was named Best Game of 2012 just as it won the same award in 2011. The awards which are sponsored by Carphone Warehouse were held in London and were hosted by Dermot O’Leary.
The night’s big winner was the Sky Sports News app which took away the title of app of the year. It also unsurprisingly won the award for the best sports app for the 2nd year running.
Other winners included YouTube, which won the prize for best music app as well as best celebrity/entertainment app.
Google Maps won best travel app, eBay won best shopping app, BBC News won best news and weather app, Adobe Photoshop Express won best photography and video app and NHS Direct took away the award for best health and wellbeing app.
Andrew Harrison, CEO of Carphone Warehouse, said: “It’s estimated that in 2012, mobile users will download nearly 36 billion apps. It’s great to see apps across all 12 categories getting the recognition they deserve.”
It seems that we here in the UK are especially keen on our apps as according to Strategy Analytics, UK mobile owners are expected to spend nearly £560 million on apps in 2012. This would represent a bigger portion of mobile consumer spending in Britain compared to the global average.